Social Corporate Responsibility is an integral part of the way we do business. In order to fulfill our SCR objectives, we attempt to promote public interest by encouraging community growth and development through sponsoring social service events, supporting education, sports, and environment and also contribute in socio-cultural activities.Since inception, our company has concentrated on growth through improving service quality, investment in technology and people, utilizing its network.In recent years, corporate social responsibility has gained much attention of researcher and professionals. A number of studies have been conducted to determine the impact of corporate social responsibility on different dimensions of organizations that includes investment, corporate image, sales and corporate branding. In Pakistan, only few companies are implementing the concept of corporate social responsibility.In the 19th century the goals of an organization was to make sales then trend shifts to maximizing profit and sales both. But now making profit is not the only goal of an organization. People want to know what an organization does for its employees, suppliers, customers and for society while on the other hand organizations wants to tell their customers that they are not only money making bodies but they also are the bodies which want to make the society a better place and which want to contribute in social issues to support the peoples in the society.To actively contribute to the social and economic development of the communities in which we operate. In doing so, build a better, sustainable way of life for the weaker sections of society and raise the country’s human development index.
Companies should not have a singular view of profitability. There needs to be a balance between commerce and social responsibility… The companies that are authentic about it will wind up as the companies that make more money.
“Howard Schultz”
